GROWTH

"Growth and comfort don't co-exist. That's true for people, companies, nations" : Former IBM CEO Ginni Rometty,

Certain Tech giants though have mastered the art of Business Growth through multiple dimensions, beyond just growth in Sales, Market Share or Profits.

Truly sustainable long term growth is about measuring & influencing a whole new generation of metrics. 

Microsoft's quarterly business scorecard, for example, contains a whole host of non finance metrics to measure business health & performance. Leading vs lagging indicators are analysed across each business unit.

Cisco's market dominance derives from (the CEO's) focus on long term market trends & customer needs (not the competition), while using Vision/Strategy/Execution/Metrics (VSEM) models to drive alignment across geographies & business units. Playbooks are used for execution.

Oracle (well known for Larry Ellison's culture of execution) is constantly on the hunt for new acquisitions to bolster organic growth in sales, earnings and its product/services portfolio.

Conventional theory says that you can't grow faster than your industry, but time and again the above Tech giants have adapted to dominate their markets.

Artificial Intelligence (AI), Brain computer interfaces, Autonomous Vehicles, Space Tech, Sustainable Tech, Quantum computing, Metaverse, BlockChain, SaaS (Software As a Service) offerings, Cyber Security in the Cloud and on devices, Operationalising & monetising the IoT (Internet of Things or “AI for everything”) are just some of the latest opportunities/challenges for the Tech industry.

There's likely to be further market consolidation ahead, as the winds of change sweep through the Tech world!

So how does your Corporate scorecard compare with key metrics for your industry?