#Verizon’s $9bn media bet became virtually worthless
#AOL and #Yahoo were combined into #Oath, in Verizon's failed attempt to become no. 3 in the US digital ad market
#Google and #Facebook had other ideas (see chart below)
...Not to mention #Amazon
Creativity in the media sector is a very different competence to that in Telecoms
But hindsight is a great thing
And should you fault Verizon for trying ?
https://www.ft.com/content/62e4f3be-fd91-11e8-aebf-99e208d3e521