#Facebook is following in the footsteps of Tencent's #WeChat in China !

The $15bn of revenues reported by FB last quarter were mainly from advertising
But ~60% of WeChat's revenues come from payments and <33% from advertising
Moving into payments could yield Instagram $10bn in net revenues by 2021...

By blending advertising and ecommerce, FB also gains more data and analytics on spending patterns of its 2bn users, strengthening the power of its platforms

But its not one way traffic:

Big tech players like #Apple, #Google, #Amazon and #Uber are also experimenting with financial products
Regulators may not be keen on FB expanding horizontally across multiple verticals
And Facebook is still rebuilding trust after privacy and security issues